In his book “The Tipping Point – How Little Things Can Make a Big Difference” Malcolm Gladwell explains how that idea, trend or social behavior crosses that specific threshold and explodes. That magic point in time is the “Tipping Point”.
1 + 1 + 1 : The Three Rules of Epidemics
The Law of the Few
- Create a list of 40 people you know that you consider to be your circle of friends – without including family members and co-workers
- Now go through this list and backwards track any people that were responsible for that connection until you reach an individual that is ultimately responsible for that connection
- Repeat this process for all 40 on your list. What do you see