Mozilla Labs launched a new experiment in how one may enhance their Firefox experience using Jetpack modules. Firefox plugins have been one of the most popular features of Firefox that allows the user to personalize and customize their Firefox web experience to their needs. Jetpack may be “how Firefox might be extending web functionality in years to come” according to a TechCrunch article. This article is not about Mozilla, Firefox, plugins or even Jetpack – in fact it is just about one Jetpack example called “unAd”.
The mere presence of add ons that strip out advertisements from website – which is what the Jetpack add on “unAd” does – tells a lot about the state of current online advertisement campaigns. These advertisements are basically more annoying than they are successful – otherwise people wouldn’t be looking for ways to strip them out of their web experience.
In my opinion traditional marketers turned online marketers have been attempting to shoehorn their traditional marketing methods into today’s online model of commerce and advertisements – this is mainly why I believe these methods are failing today. What worked in 1990 does not have to work in 2010; times change and it is about time for marketing to change.
What are the basics of marketing any marketing student learns about in Marketing 101?
Now you might think what does a software engineer know about marketing, but I did take marketing and business management as part of my Software Engineering and Management degree so at least to some extent I do know what I am talking about.
- Grab the potential customer’s attention i.e. wow them
- Motivate them to buy i.e. click through
- Get them to buy i.e. click through
- Get them to buy again i.e. click through again
So basically in today’s online marketing any advertisement must motivate you to click through and actually get you to do so. How is today’s online ads fairing in doing this? When was the last time you actually clicked an advertisement?
Apple revealed a new web advertisement that definitely “wowed me”. I first heard about it from a friend who saw it on the New York Times website a few days ago. Although it is still basically the same advertising model that has dominated the web i.e. non personalized online advertisement yet it did in a different way that captures our attention.