On advertising online. Be powerful, not desperate.

Okay, I’m giving Microsoft a break this time, so what could have been “why not microsoft (part 3 of many) turned to be quite a positive video from Microsoft…
This real life story is pretty good, there were no sneaky, below the belt punches. It showed how MS Office worked for this couple and helped them stay organized.

I don’t mind witty commercials with side comments against competitors. What bugs me though is when the material is not entirely true and filled with FUD – fear, uncertainty, and doubt. Such commercials come out very weak and desperate.
Here are some examples of advertising that poke fun at competitors, but the difference is that they were powerful messages, and not desperate attempts.

And of course, we can’t forget these excellent Mac vs PC ads on the NYT. This was my favorite.

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