Category Archives: personalization

Mobile e-commerce & augmented reality?

When you think e-commerce what comes to mind? For me, I think Amazon.com and eBay.com. I remember reading somewhere that Amazon wasn’t the first online bookstore, but in fact it was books.com – which is gone now by the way, … Continue reading

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Don’t tell me your TV supports Twitter (Part 2)

In Part 1 I ranted about the Samsung commercial that I caught on TV raving about accessing Facebook and Twitter from their new TV. I questioned how TV manufacturers are repeating the marketing campaigns the telecoms did a few years ago … Continue reading

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Don’t tell me your TV supports Twitter

Last night I caught a Best Buy ad on AMC about Samsung’s smart/social/internet TV.  It reminded me of the Telus/Rogers/Bell BlackBerry ads a couple of years ago marketing Twitter and Facebook as features of their smartphones. They’re still doing it … Continue reading

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Daily Digest

Last night I came across this sweet web app called paper.ly that generates a newspaper of your Twitter feed daily. It comes with a pretty basic embed that displays a table of contents for your own personalized news paper that you … Continue reading

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On the rise of social eCommerce

Deborah Collier published her five predictions for social e-commerce in 2010: Goodbye to the Middleman The Year of the Deliver Company Creative Sponsored Advertising Mobile Commerce Revolution Free Culture Frenzy Her predictions can’t be anymore bang on, if these become … Continue reading

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I would pay for personalized news delivered to my [insert gadget name here]

After reading a post by Kevin Kelleher on Gigaom titled “Does Google Event Understand What News Is” and Schmidt’s opinion on the WSJ this week titled “How Google Can Help Newspapers” I came up with some comments on this. I … Continue reading

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Hyperlocal News – Personalized News For You

With online services like Animotto, Flickr, Blogger and Twitter almost anybody can be a video producer, photographer, journalist or news reporter- no degrees or formal training required. With these new mediums the average person can create and distribute their content … Continue reading

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Navegg for behavior web analytics beyond Google Analytics

Navegg is a web based add-on just like Google Analytics but aims to report on visitor demographics and behaviors – which you cannot achieve with Google Analytics. This information is extremely important for marketers, but it is also important if you aim to … Continue reading

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Thinking Out Loud: Content Personalization – Context Aware Ads and the Social Web

In continuation from the first Thinking Out Loud post titled “Content Personalization – Tell Me Who Your Friends Are” the second – yet more important – use of this type of personalized content is targeted advertisement. Google has owned this area with … Continue reading

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Thinking Out Loud: Content Personalization – Tell Me Who Your Friends Are

“Tell me who your friends are and I will tell you who you are” That saying cannot be more true today – especially with all the available social networks. How does Amazon make recommendations to its users? While they don’t … Continue reading

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