Category Archives: Apple

They’re all doing it wrong: tablet ads

Posted on August 1, 2011 by Nael El Shawwa

Take a look at these tablet commercials, can you spot the similarities? Toshiba Thrive Motorolla Xoom Blackberry Playbook The first three mentioned things like “flash-loving” or “app-rocking” or how many “ports” it has, or how many “mega pixels” the camera … Continue reading →

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On selling customer experiences

Posted on June 5, 2010 by Nael El Shawwa

I was looking at how much of a dent an iPad will put in my wallet when I noticed the mandatory field reminder on Apple.com’s shopping cart. Then I came to this realization, Apple isn’t a mobile device’s company, nor … Continue reading →

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Crash ‘n’ Burn: The 11th hour for Flash

Posted on April 21, 2010 by Nael El Shawwa

Adobe’s rhetoric continues after the curve ball Apple threw. The whining continues with this post: On Adobe, Flash CS5 and iPhone Applications. Sadly, the whining doesn’t change anything, and Adobe’s argument would have been more valid if they didn’t trying … Continue reading →

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iPad: Same Content, Different Form

Posted on January 29, 2010 by Nael El Shawwa

After I got past the unfortunate branding fiasco of the latest and greatest from Apple, I can’t wait to first get my hands on one (like millions of others) and then maybe even owning one (like millions of others will). … Continue reading →

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